Cofaction

Who is Cofaction?

A Michigan marketing agency built on one idea: the best work happens together.

Agency portrait

Where collaboration breeds innovation and diversity fuels creativity.

Our name comes from two words: "co," meaning together, and "faction," a group with unique perspectives. Put them together and you have exactly how we work.

We bring different expertise and viewpoints to the table. Instead of smoothing those differences over, we use them, so you get fresh insights and ideas that fit today's market.

From branding and digital marketing to content creation and beyond, we tailor our services to each client. By working closely with you, we uncover opportunities, explore possibilities and co-create strategies that move your brand forward.

Josh Sanders, founder of Cofaction
Meet the founder

Josh Sanders

Founder & CEO

"Every business deserves a marketing partner who learns how it works before telling it what to do."

Josh started Cofaction because too many local businesses get stuck choosing between two bad options: a one-size-fits-all package from a big agency, or doing their own marketing late at night after the real work is done. He believed they deserved better, the same strategic thinking big brands rely on, from someone who actually knows their name.

After more than a decade leading brand, creative and growth marketing inside large organizations, he saw what separates marketing that looks good from marketing that works. Cofaction exists to bring that to the businesses that make our communities run.

Along the way, Josh has worked alongside talented people across design, writing, web development, video and digital advertising. Cofaction brings them together into a nimble, versatile team that's assembled around what each client actually needs. That's what the name is all about: different perspectives, working together.

Over a decade of marketing leadership experience MBA
Work with Josh
How we're different

Big-brand thinking, built for local business.

01

Your business first, marketing second

We learn how you make money, who your customers are and what's holding you back before we suggest a single idea.

02

Creative that performs

Looking great is only half the job. Everything we make is tied to a result you care about, and we show you the numbers.

03

No hand-offs

You work directly with the person building your strategy, not an account manager passing notes to someone else.

04

Built to grow with you

Start with one project or a small plan. Add more only when it makes sense for your business, never because we upsold you.

Join us on the journey.

Let's redefine what it means to stand out in a crowded marketplace.

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